Read in Style: Abercrombie & Fitch x Barnes & Noble
Abercrombie & Fitch x Barnes & Noble is a mock collaboration designed to increase sales and generate awareness through an integrated campaign. The seasonal campaign weaves the free, young, fun of Abercrombie & Fitch with the thoughtful calm of Barnes & Noble. The assignment requested a slide deck, three pieces of digital content, and a print ad, as well as research, a style guide, and a moodboard.
Print & Poster
I created print designs for the campaign, focusing on a simple yet fun aesthetic.
I shot content and created mockups for the Pinterest section of the campaign.
I shot content & created mockups for the Instagram section of the campaign.
Merchandise
I designed a preliminary concept for physical merchandise the stores might sell in connection with the campaign.
Work & Credit
All ideation, research, images, slides, content, copy, and mockups done by me via Adobe Photoshop and Canva. Photography & modeling done by Sophia Cooch and myself. Submitted for a course taught by Oscar Betancur.