Apple Books Connect
This is a mock campaign for Apple Books introducing a new feature: Apple Books Connect. It strives to increase Apple Books users and sales and lead consumers to utilize Apple Books over competitors. The campaign prioritizes the Apple branding, focusing on a clean, concise message and simplistic yet deliberate styling.
Website
In creating and designing a whole new feature for Apple, I had to be sure to create mockups of the website announcement, as well as what the idea would look like in-app and what features it had.
In-App
Rough mockup of what the idea might look like in-app.
In-App Promotion
I created a mockup for how we would announce the new feature to app users from inside of the app.
I created Instagram content focused on promoting the feature, leaning heavily into Apple’s pre-established voice on the app.
Poster/Billboard
Finally, I created a poster & billboard design.
Work & Credit
All ideation, research, images, slides, content, and mockups done by me via Adobe Photoshop and Canva. Submitted for a course taught by Oscar Betancur.